Snap up top talent with a strong employer brand
Employer branding: it's no longer just a tech play. In today's economy, the most talented of candidates have their pick of employers. It's true in every sector: if your organisation wants to stand out as an employer of choice, you need to solidify your employer brand.
Of course, you may well view your organisation as a great place to work, with a vibrant culture, opportunities for growth, exceptional benefits and more. But do candidates see this? Perhaps not. Ensure that story gets told to the right audience by projecting the merits of your workplace though an appealing, accessible, and authentic employee value proposition (EVP). Your EVP is key to drawing and retaining top talent in any industry.
Hudson RPO’s employer branding experts help you optimise your candidate and employee communications across all touch points: from your careers site, to your social media strategy, to your job fair presence.
Employer branding is a recruitment strategy that clarifies and shares the values, workplace culture, and business goals of a company.
The essential elements of a high-value employer brand:
- Authenticity. Build your employer brand on input from your existing employees.
- Industry and regional focus. What matters most to talent varies across sectors and regions.
- Alignment with your company brand. A clear connection between your employer brand and customer brand supports authenticity.
- Accessibility. Your employer brand should be easy to find through your career website, marketing, and social platforms.
- Actionable analysis. Track the results of your employer brand so you can adjust and improve.
Authentic employer branding helps companies stand out from competitors in a talent-driven market. Top candidates do their research before responding to job postings, and employees monitor their company’s position as an employer.
Having a positive and discoverable employer brand in place gives candidates an understanding of your organisation, which improves employee retention and engagement.
Extensive employer branding services
An employer brand programme can be designed to suits your needs, starting with strategy, messaging, and value proposition development. Additional services include:
- Brand communication management
- Tracking and reporting on strategy results
- Audits, assessments, and competitor reviews
- Candidate and employee engagement strategies
- Career site development and social media strategy
Put employer branding to work
A strong employer brand will improve business outcomes by driving employee engagement. It also promises to:
- Improve quality of hire
- Build a valued company culture
- Improve candidate attraction and engagement
- Reduce hiring costs through improved time-to-fill
- Enhance employee loyalty, retention, and engagement
Regional employer branding
When your business expands into new regions, your employer brand awareness must get there first. Our employer branding teams understand the optimal messaging that attracts candidates in different countries and geographic regions, and the ideal channels to reach skilled talent in your new territory.
RPO in Real Life
A global consumer brand wanted to update its employer brand strategy, EVP, and content strategy. We helped the client with social media messaging, video, photography, and a careers site. We also worked with them to develop their brand ambassador programme.
A global pharmaceutical based in Australia wanted to update its EVP messages, career site, and social media content. We worked with marketing, HR and communications teams to develop the career site. This included copy, video, and photography. We also ran employee focus groups to develop fresh messaging.
A German luxury automotive brand sought to update their career site and initiate social media channels focused on careers. We helped develop their social media recruitment marketing campaigns.
A large-scale energy provider required more than 300 new contact centre employees to be hired within 90 days in a region location. A stand-alone microsite was developed for all campaign traffic to be directed to with key messaging, images and videos. All 300-plus employees were hired directly within the specified time frame.
A global hotel brand needed video content to support key business roles. This included managing the video production of a number of campaigns to be run both in ANZ and Asia. Landing pages were created, key messages developed, and social media campaigns ran across multiple channels.
We worked with a private health solutions organisation to develop key EVP messages, update the career site, social media content and work with the leadership team to launch the project. Together we created unique video content showcasing the work they do, who they hire, and candidate opportunities.